Reading this? Then you should probably buy something. And if not, at least click on all these links we are about to bombard you with so we can profit off your mere vision. It can feel like capitalist advertisement is just inescapable.
To start represent your product in its natural habitat. Tell your audience what it is and what it offers without doing a whole grandstanding speech. Don’t use words like groundbreaking or revolutionary on any product because they rarely are. Then accentuate your commercial with a popular song; no Top-40 garbage, really search for a song that will connect your product to its desired audience. Be sure to air different versions of your ad to keep the audience focused. The more you push your customers, the more they want to get away. You could get a celebrity host and keep them in the background of your commercial the entire time. You could use really bold colors or really dull ones, but nothing in between. Your background could be completely white or it could be Narnia on a sunny day. You might use natural lighting and even dare to not Photoshop the people and products in your commercial! The point is that you make something real to connect your product to the very real people who you want to reach.
In the sadistic world of consumerism, you have to stand out to survive. You might look to ads such as HTC’s M8 ad where Gary Oldman just says “blah, blah, blah” over and over again. Such ads inspire a generation of commercials to really express the creativity of the producers and directors. Every great commercial starts with confidence in one’s product, without this the duration of the commercial is spent justifying the product and reasoning with the audience. If you have the confidence then go off the grid entirely and make a commercial series with a few repeat main characters and a plot that unfolds over several commercials. Or different seemingly unrelated characters that have their different plots in different commercials which happen in parallel timelines or alternate universes.
In the end, whatever you do with your commercial, just have fun with it. Always remember that no matter how much you pay for prime TV air time, you still owe that time to the people. Such a debt is easy to repay by making commercials that people will find to be worthy; worthy of their time, worthy of being looked up on YouTube decades later, or worthy of going viral in another generation.